Rogue Sports
sports management
- Los Angeles, CA
Rogue Sports, a subsidiary of Relativity Media, provides services include marketing, media relations, fan management, brand building with entrepreneurial ventures, community involvement and personal services. The fast growing Rogue Sports roster currently includes several high-profile athletes across a broad range of sports.
Alphabet Arm was assigned the challenge of developing a “sport-friendly” identity that didn’t directly reference one sport in particular. Within the range of our proposed treatments, this iteration was the most corporate and least sports specific, but most addressed the client’s concerns of presenting a professional image. The stencil “R” can be used as a secondary branding tool. We also developed letterhead, buckslips and two different levels of business cards. Included are a few of the initially proposed treatments.
