flock
retail store
- Boston
After designing the logo for flock, an upscale fashion boutique, we jumped at the chance to put the brand into action by designing hangtags, business cards and invites. From the initial sketch, the feather logo seemed to suggest a real tactile quality and we wanted to embrace that quality of the mark. In the end, letterpress printing did the trick. These cards just demand to be handled and they really further the sophisticated aesthetic of flock.
