CoverGirl BzzGuide
marketing campaign collateral for BzzAgent
Saddle stitch booklet with a die-cut cover closure. Spot metallic silver and magenta used throughout. The kit shipped to agents in a unique box with a folding flap as their intro to the campaign. As part of our research to learn more about the CoverGirl lipstain, we had the intern try it during a out with the girls. It didn’t make him any prettier.
