Aquapod BzzGuide
marketing campaign collateral for BzzAgent
As a designer, there are certain projects that you may be proud of, but do have a tendency to haunt you. Enter the Aquapod BzzGuide we developed for BzzAgent’s, client Nestlé Waters North America. This campaign was geared towards children (with their parents as a close second), the new Aquapod bottle was rather innovative and fun for kids. The goal was to play of the unique bottle shape, even if it made text columns a living nightmare. Beyond developing an Aquapodmobile graphic and a Statue of Liberty celebrating the power of the bottle, we illustrated a number of kiss-cut stickers for kids to decorate their bottles with – Mr. Potatohead style. Oh, and the haunting part we mentioned? Quite a few new clients mentioned how much they loved the die-cut shape of the piece, “we’d like to do that too…”
