About

Alphabet Arm Design was founded in 2001. The studio is based in Boston, with clients from around the globe.


Aaron Belyea - Owner/Art Director A self-taught artist, Aaron launched his graphic design career while performing in numerous bands in Boston, for which he would create a visual image that complimented the band’s music. Aaron later honed his artistic talents at The Planetary Group, overseeing the design department for this artist development company. His ability to successfully develop identities, rooted in decisive visual concepts led to the establishment of his own studio in 2001. The company name comes from Aaron’s design moniker, “Alphabet Arm,” which refers to the alphabet tattoo wrapped around one of his arms. Aaron can often be found speaking at colleges and universities as well as teaching classes and presentations for various entrepreneur / start-up organizations. When not holding things down at the studio, he is often happiest spending time with his family, drinking beautiful coffees, riding his bike, playing music, watching football and eating avocados.
Ryan Frease - Senior Designer A graduate of Ringling College of Art and Design, Ryan has over 15 years design and branding experience under his belt. In 2004, he made the leap and moved to Boston to join Alphabet Arm. Ryan’s design work is often saturated with multiple levels of detail — a quality that helps keeps his work distinctive and fresh. He strives to add a tactile, human touch to even the simplest of designs. On the weekends you can find him at his home in Holliston, MA tending to the BBQ, spinning records and hanging out with his family.
Alphabet Arm typically carries a team of talented Junior Designers and carefully selected design students as part of the studio’s internship program.
Select Client List:
  • Alltown
  • ArtsBoston
  • The Boston Conservatory
  • Boston Medical Center
  • Bzzagent, Inc
  • Bridj
  • CBS Records
  • Chime Media
  • Gemvara
  • George Howell Coffee
  • George P. Johnson
  • Good Ones
  • Gracenote Coffee
  • Hasbro
  • HBO
  • Intelligent.ly
  • JFK Library
  • J Records
  • Keds
  • Newbury Comics
  • Panoptes / Aurora Flight Sciences
  • Partners Healthcare
  • Penguin Publishing
  • Perfect Fuel
  • Promoboxx
  • Reebok
  • Saucony
  • Side One Dummy Records
  • Sony BMG
  • Viximo
Awards:
    • Pinnacle Award: Calendar Self-Promotion In conjunction with Flagship Press
    • AIGA: Boston B(oNE) Show Award for the Proof Wine Marketing identity and office system
    Featured in the following publications:
    • Letterhead + Logo Design 12 - Rockport
    • Inside the World of Board Graphics- Rockport
    • Brand Identity Essentials - Rockport
    • Los Logos - Gestalten
    • Los Logos 4 - Gestalten
    • Logo Lounge 2 - Rockport
    • Logo Lounge 3 - Rockport
    • Logo Lounge 4 - Rockport
    • Logo Lounge 5 - Rockport
    • Logo Lounge 6 - Rockport
    • Logo Lounge 7 - Rockport
    • Logo Lounge 8 - Rockport
    • Logo Lounge Master Library Vol.1 - Rockport
    • Logo Lounge Master Library Vol.2 - Rockport
    • Logo Lounge Master Library Vol.3 - Rockport
    • Logo Lounge Master Library Vol.4 - Rockport
    • Design Matters, Portfolios - Rockport
    • The New Big Book of Layouts - Collins Design
    • Best of Business Card Design 9 - Rockport
    • Business Cards Today - ArtPower
    • Typo Shirt One - Indexbook
    • Letterhead and Logo Design 11 - Rockport
    • Typography Essentials
    • Logo A Lot (Japan)
    • Design Matters: Logos 01 - Rockport
    • 1,000 Music Graphics - Rockport
    • 1,000 Garment Graphics - Rockport
    • The Best of Business Card Design 8 - Rockport
    • Diseño de Logotipos 4 (Argentina)
    • Letterhead & Logo Design 9 - Rockport